Grande Prairie Regional Tourism has launched the first two in a series of four video commercials, that they hope will encourage people to “take time to get to know Grande Prairie”.

Executive Director Ainsley Lamontagne says the 30 second promotional clips will be used in a number of ways.

“We want them to go up in movie theatres, but we also want them to be showcased through social media.  We want to give people a little glimpse and try to capture their attention and make them look for more than what they might originally think is here.”

The videos were the brain child of Destination Marketing Properties, which is a sub-committee of Grande Prairie Regional Tourism.

They were created by local company Broca media.