Grande Prairie has a new radio station.
104.7 CFRI officially switched from classic rock to top 40 with the introduction of 2day FM Monday evening.
General Manager Grant Berg says a the format was long overdue for a community as young and affluent as this one.
“Grande Prairie is the youngest city Canada, average age 30.3 [years old]. It’s the second most affluent city in Canada, behind Fort McMurray, average household income in the range of $125,000. No radio station has been going after these people until 2day.”
The station will place a strong emphasis on social media, and continuing its reputation of having a strong local focus.
“We’re still going to focus heavily on local information; that is what sets us apart from satellite radio, from internet radio. They can’t compete with us on the local level. That’s where we’ve got an advantage; we’ve got the same music, but we’re relevant to their lives.”
In addition to top 40 tunes, 2day FM will feature 104 second information updates throughout the day, with young, fresh talent at the helm.
Grande Prairie residents will see a street team in neon yellow t-shirts around the city promoting the new station this summer.