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City searches for new events centre naming rights partner

City officials have begun their search for a naming rights partner on the Downtown Grande Prairie Events Centre.

Formerly known as Revolution Place, and before that, the Crystal Centre, the arena is in the midst of a bit of a minor upgrade thanks to work approved by council over the last year.

Marketing Specialist Christina Kurylo says the agreement with Revolution Auto ended last year, but due to the COVID-19 pandemic, and the general economic situation, the city held off a search for a new naming partner until now.

“As things are lifting up, looking more positive, and concert promoters are starting to chat again… we think this is a fantastic time to start the search for a new partner,” she adds.

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She adds that despite recent partnerships ending up being lengthy, with Revolution Place displayed on the side of the building for over six years, it is an open-ended discussion. She adds, however, with the visibility of the building, they tend to aim for that multi-year deal.

“They do last longer term, so we are looking for a longer-term partner, definitely not a one-year turnaround time,” she adds.

In late 2020, city councillors approved just over $225,000 for work to be completed on a loading dock for the two-decade-old building. However, they voted down the option to borrow $2.75 million for more front-facing renovations.

Council also denied an ask of $55 million, which would have seen the capacity of the arena raised to 5,000 seats, a full-in-the-round second-level concourse area for access to all amenities, as well as additional concessions and washrooms.

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