Earls restaurant is back to Alberta beef. Earls President Mo Jessa says their roots are in Alberta as they started in Edmonton.
A decision by Earls restaurants to start getting their beef from a U-S supplier provoked a backlash in Alberta.
The company previously stated that there wasn’t enough Certified Humane beef from Alberta, which is now the standard it requires. The Certified Humane program is operated out of Virginia, and claims products with the label were raised without the use of antibiotics, steroids or added hormones, among other requirements.
Jessa says they will now work with Alberta beef farmers to create a supply that they can use.
After Earls met with organizations that represent the Alberta beef industry, the restaurant has committed to work with Alberta Beef farmers to create that supply. Grande Prairie – MacKenzie MP Chris Warkentin says that Earls heard the voice of everyone who supported Canadian farmers and ranchers and reversed their decision.
Alberta Beef Producers say this is a positive message to cattle and beef producers in the province.