Local non profit groups got some solid advice about how to secure much needed donations during tougher economic times. A special forum held late last week was moderated by Corus radio Edmonton News Director Bob Layton, and included representatives of several local non profit groups and businesses that regularly donate to those groups. Layton says those that are able to show how the donations they receive are being used, are often the ones that get yearly contributions from people.
“The public needs to know that the donation that they made last year has been worthwhile, and what has been accomplished. You just can not come back a year later and ask for another donation. You have to let them see what that donation accomplished.
Layton also suggested using all means possible to get the word out about your group, including traditional media, social media, and simply word of mouth.