The Phillip J. Currie Dinosaur Museum has named Linden Roberts its new Executive Director.

Roberts, whose lengthy past working in museums includes stops at the Ontario Science Centre and the Royal Alberta Museum says she hopes to build the brand to become a must-see attraction.

“The social activities we develop around the museum will make it important to the community of Grande Prairie. It should be a social experience, and for me, dinosaurs are amazing in their ability to be intergeneration in interest.”

She says despite working in several of the largest and most successful museums around the world, the Phillip J. Currie Dinosaur Museum has one very unique aspect which can’t be offered in many other locations.

“Part of what the museum offers is the opportunity to actually visit the real site. That is something very very special, the story is contemporary to the location.”

With 150,000 visitors in its first year of business, the museum remains of keen interest to those who travel into the region, but Roberts says the end goal is a lofty one.

“Ensuring the museum is viable and vibrant within the community. That it is as valued as libraries, skating rinks and all of the other amenities that people know and love in the community.”

Roberts replaces former CEO Susan Hunter, and will officially take over the role on May 1st.