The Grande Prairie Regional Tourism Association has found its new Executive Director. Louise Cote will take over the position immediately. She replaces Ainsley Lamontagne, who recently moved for another opportunity in Yellowknife.
Cote has lived in Grande Prairie for more than 30 years, and has spent the past 12 working with the tourism association. She has acted a Interim Director multiple times, and is referred to by association president Jason Halwa as a “strong communicator and passionate tourism ambassador.”