According to an analysis into the retail sector of the City of Grande Prairie, residents within driving distance want more full service restaurants.

The 2016 Retail Market & Gap Analysis for Grande Prairie looked into the total trade area which stretches within about a 2 hour drive time around the city. The report says that residents within that area would be more willing to spend their money in the city if there were restaurants like Red Lobster, Olive Garden or Montana’s Cookhouse.

Although there is interest in the full service restaurants, it was also noted that local cafes are also in demand and points to Grande Prairie Coffee Co. in the downtown as an example of one.

According to the research, more spending would also be done in the Swan City if there were more clothing or footwear stores, sporting goods, toys and entertainment.

The most wanted retail stores were highlighted as IKEA, Chapters and Sport Chek and since the last report in 2014, the interest in department stores has risen.

The report was completed by Cushing Terrell and consisted of consumer surveys as well as shopper interviews on their habits and preferences. The research was done between December 2015 and April 2016.